Navigation in Hypertext
When a tourist visit a city and want to know the way to a particular place, he may ask some person on the street. He is using social navigation. In hypertext context, social navigation can mean interacting with other users (direct), or studying what a group of users does (indirect) [Neumueller]. Other users here may be advice-givers. Social navigation is very similar to the human habit of asking people around for help.
This "Customers who shopped for this item also shopped for these items" provides customers information about others. This acts as a guide for customers to find the appropriate books.
Last modified: 6 Nov 2002 by Kathy Nguyen Dang