Computer Language and Advertising

According to Baudrillard, computer languages represent the epitome of simplification. For instance, binary code breaks down meaning into its barest components -- 0's and 1's. Baudrillard parallels this simplification of meaning with the language used in advertisements. The author attacks advertising as a destroyer of intensities, since ads neutralize differing beliefs and positions. So advertising becomes the ultimate form of simulation of meaninglessness.

var: ad
ad:= advertisement
for ad = 1 to infinity
put ad into grinder
translate language of ad into 010001001110
ad = ad - intensity
ad = ad - meaning
duplicate ad 1,000,000

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