String (Word or Phrase) to String Linking
Advantage 1 Provides simple means of orienting readers.
Advantage 2 Permits longer lexias (documents).
Advantage 3 Encourages different kinds of annotation and linking.
Disadvantage To work best this form of link requires some means of indicating the scope of the text or image that serves as the specific destination.
Comments One of the great lacks of HTML is the absence of such temporary highlighting.