Statement of Purpose

Baudrillard, writing before the rise of the Internet, argues that the Information Age will put an end to the reign of terror that is advertising. He could not be more wrong.

It is information, in the sense of data processing, that will put an end to, that is already putting an end to the reign of advertising. That is what inspires fear, and what is thrilling. The "thrill" of advertising has been displaced onto computers and onto the miniaturization of everyday life by computer science. (89)

Advertising is not being put to an end -- it is merely reincarnating itself in the digital age, whether through banner ads, spam, or other forms. This project hopes to explore the ways in which advertising manifests itself right now in the remaining years of the twentieth century and what we may expect in the future.