It is the world where individuals share
feelings, emotions, experiences and mental model. An individual sympathises or further
empathises with others, removing the barriers between the self and others. It is the
primary ba from which the knowledge creation process begins and represents the socialization phase. Physical and face to face
experiences are the key to conversion and transfer of tacit
Professor Ikujiro Nonaka emphasizes that the physical
contact is important in originating Ba to facilitate knowledge creation through
Socialization. It is the beginning of the knowledge creation process in SECI model.
Nonaka, Noboru Konno, The concept of "Ba: Building foundation for Knowledge
Creation. California Management Review Vol 40, No.3 Spring 1998.
|Willingness of sharing
from individual facilitates the knowledge sharing in this ba.
However, without physical contact or any socialization, knowledge
still can be created by using the advanced technology nowadays. For example, the virtual
world like Internet with email facilities, people can exchange information, knowledge
using email, online chatting, phone call, etc. The advanced technology nowadays aids to
provide easier communication and real time communication.
Hence, Originating Ba should not be the source of the
knowledge creation in certain situation.
Footnote by webmaster
Concept of Ba