The real genius types, they were searching out hi-tech campuses across the country, starting up their own programs, writing their own code, so to speak.

Creating, designing, writing, sometimes even coding, new experiences. New memories, that is. MEMs.

Daphne Miller -- Kevin's mom -- didn't have a head for the technology. She couldn't code, didn't want to code. She wanted to write. But more importantly, she wanted to be read. Whatever it took, she wanted an audience.